Categories
Small Business

Waste Disposal Services Red Deer

For local commercial businesses who are cleaning out their office, moving to a new office, or otherwise need to get rid of old trash on the work site, choosing the right local Red Deer recycling and Red Deer garbage collection service companies, is an easy way to get rid of old junk and to properly dispose of it. Whether you are getting ready to move to a new office space and need to hire a Red Deer recycling company to remove old junk, or want to get rid of items which are no longer being used by your business, or simply cleaning out the office to bring in new items and equipment, hiring the right local Red Deer garbage collection company not only ensures proper disposal of trash and recycling, but also the timely services you seek when trying to remove old junk from the office space.

When choosing a local disposal and recycling company to hire in the area, you will first want to look for those who specialize in the field of commercial services. Do they have large enough trucks, disposals, and recycling bins for your service needs? What methods of disposal are going to be used, and how quickly will they be able to get rid of the old junk? Do you do the dumping and they pick up the old trash bins or do the service company providers do pick up, drop off, and additional services when you choose to hire them? Making sure you know the company does have large enough bins and recycling boxes, and that they can perform all of the services which you want them to complete on a commercial site, are some things to look for in deciding on the top service provider to hire locally.

How quickly can they complete the job? If you need the items removed over the weekend or same day, will they do the dumping and removal services in a short turnaround time period? How much are you going to pay for recycling as well as trash collection and disposal services? Making sure you know what you are paying for, what the service fees are, as well as all costs which are associated with the services you are hiring a company to perform, allows you to find the best qualified for the job, and it is also the only way to ensure you do find the most affordable local companies for all disposal and recycling service needs as a local commercial business in Red Deer.

No matter what you need to dispose of, get rid of, or what you are making room for in a commercial business, hiring the top local Red Deer recycling and Red Deer garbage collection companies, will allow you to do so in a short period of time. And, with the right company doing the job, they will guarantee timely services as well as proper disposal of old trash and items, so you don’t have to worry about fees or penalties for improperly disposing of trash, recycled items, or other commercial items which you will no longer use as a business.

Categories
Small Business

Serve Up Success at Your Next Company Function with Great Catering

Planning a corporate event can be quite a challenge, to say the least. Not only do you have to do all the planning and arranging, but you have your company’s name and prestige to represent as well. You’re not merely holding a luncheon or a catered dinner; you’re also trying to create the best possible atmosphere to represent your company and your livelihood.

That can come with a lot of pressure, especially if you don’t know the first thing about catering. This is when you should contact professional catering companies. They specialise in serving up much-needed culinary assistance and excellence with a side of style. Here are a few ways catering services can help make your next corporate event one to remember.

Corporate Catering

Corporate catered events represent some of the most expensive galas that catering companies can handle. This makes it all the more important for them to not just satisfy customers, but to offer them a brunch, lunch, or evening dinner that they won’t soon forget. In order to do that, the best catering companies place a lot of attention to customer service, and recognise that a catered event for companies needs to have a certain “feel” to it. The event must be classy yet relaxed, and professional yet fun. This is quite a delicate balance, and one that is likely to skewer differently for different companies. That’s why corporate caterers in Melbourne like Diamond Blue offer a wide variety of different approaches to catered events, customising their approach to suit your needs. A well-catered event is much like a gourmet meal—one part great ingredients, one part showmanship, and three parts unsurpassed quality, staunch concentration, and an undying passion for the craft.

Special Menus

By recognising that different events call for different menus, catering services adapt their ideas based on the specific situation at hand. A barbeque roast might work well for one catered dinner, but probably isn’t the best offering if the CEO is an adamant vegetarian. The best catering companies offer a variety of foods for breakfast, brunch, lunch, dinner, picnics, barbeques, and everything in between. This allows clients to choose from a plethora of different scrumptious food items and makes sure you get the right menu for the right occasion. Great caterers have an eye for this sort of thing, so if you find yourself starved for ideas and need someone to save your bacon, you can count on them to offer up a heaping helping of culinary expertise.

Catering Other Events

In addition to strictly corporate meals, catering companies can also serve less “official” company events, as well as private engagements. Caterers are a great choice when planning a summer picnic or Christmas party for your company, as they specialise in adding great food and appropriate aesthetics to an already fantastic atmosphere. You can also call on them to cater your next dinner party at home, ensuring that guests receive a culinary treat to remember. In each case, the dedication to quality and a customised approach are, as always, on the menu.

Whether you’re looking to plan a company picnic or corporate gala, corporate caterers are a great way to make any meeting a five-star event.

Categories
Small Business

How Does a Bear Market Affect Your Small Business

A bear market is born when the prices of securities drop at least 20 percent and stay down for several months. The term can be used to describe specific sectors but is typically used to describe the market as a whole.

A downturn in economic conditions will affect every business within the economy; however, small businesses may feel the effects sooner and to a greater extent. As such, it’s even more important for small-business owners to pay attention to money management when the economy is sluggish. Without the proper considerations, a small business can experience severe and lasting consequences from a bear market.

Investing During a Bear Market

For those looking to save for the twilight years, bear market retirement investingcan be difficult. As stock prices fall, it may be tempting to sell stocks in an attempt to cut losses; instead, you should stay focused on investing for the long term, especially when the market dwindles. It is still possible to get long-term gains if you leave your money in the market and reinvest all dividends and interest earnings. Some get scared and pull out when prices start to fall, and then wait too long to reinvest, possibly losing the chance to take full advantage of a market recovery. It’s in these times that consumers become particularly nervous about spending.

Sales During a Bear Market

Since trends in the market typically lead the economic cycle, a bear market can have a significant impact on your small business. When the prices of securities are falling, consumers who see their retirement portfolios diminish in value are less likely to spend money on items they view as non-necessities. Most businesses are unable to record large profits when consumers do not spend enough. The more severe the market downtown, the more your business is likely to be impacted.

Tip: One way you can overcome the slack in consumer spending during a bear market is to reframe your business to make yourself more valuable to your customers. Forbes contributor Moira Vetter suggests, “Think about the challenges your customers are trying to solve and shape your offerings accordingly.” Become a necessity that your customers just can’t live without, even during an economic slump.

Debt During a Bear Market

Usually when your income falls, your expenses do not follow suit. Many business owners use credit to fill in the gap while they wait for sales to increase again. This can lead to high debt levels that can be difficult to pay down even when the market recovers.

Tip: Don’t drown yourself in debt. If sales fall in a bear market, attempt to adjust your expenses to match your income before you apply for a new line of credit. Additionally, in a bull market, it may be tempting to take out new loans to grow your business; however, you should avoid borrowing more money than you would be able to pay back if the market subsequently slowed. If you aren’t sure that you could still repay a loan if sales shrank and expenses rose, seek other sources of funding.

The Good News

The average bear market lasts only 19 months, according to the Leuthold Group. When the market is in a downturn, you may feel like the decline will last forever, but Wall Street always rebounds—even after the Great Depression, when stocks dropped to only about 20 percent of their value. If you can keep your business afloat during a bear market, you will surely thrive when the market bounces back.

Categories
Small Business

5 Ways a Small Business Can Benefit from Video Marketing

Running a small business is no easy task. You have tough decisions to deal with. This includes marketing and advertising. If you are having trouble coming up with an effective marketing strategy, it can be hard to increase your online presence.

Video marketing could be the solution that you are looking for. It is one of the most effective ways to reach your target audience. Learn more by taking a look at these 5 ways a small business can benefit from video marketing.

#1 – Video Marketing is Cost Effective

Video marketing is cost effective. Whether you design your own videos or hire a video marketing firm, the cost is nominal. Once the video is created, you can use it however you choose. You can post the videos to social media, add them to your website, or use them as promotional material.

#2 – Video Content Can Boost Your SEO

Using video content on your website and social media profiles can improve your search engine optimization. Search engines love video content on your website. It helps establish your site as an authority in your industry or niche market. Google includes videos in search results. In fact, about 70% of the top 100 search listings on Google are actually video results.

You can also benefit from shares and likes on social media. Google includes your social media statistics in search engine results. The more people are talking about your posts, the more relevant your website. This can naturally increase your search engine rankings.

#3 – Reach the Mobile Market

Video marketing is your best choice for reaching the mobile market. Over half of all mobile internet traffic is directed to online videos. Almost 90% of viewers will watch a 30-second advertisement until completion. Being able to capture the attention of the mobile audience is easier with effective video marketing on mobile channels.

#4 – Keep Up with Your Competition

If you want to keep up with your competition, you are going to need to use video marketing. Over 80% of businesses use video content in their marketing campaigns. This is expected to increase each year. If you are not taking advantage of the benefits of video marketing, then your business will get left behind.

Many businesses have already discovered that using video with an email marketing campaign can significantly increase the effectiveness of the campaign. Adding video content to email increases open rates by 5.6%. It also increases click-through rates by 96%. Conversions on landing pages increased by 80%.

#5 – Improve Your Social Media Marketing

Using videos can help your social media marketing campaign. As mentioned, videos shared and liked on social media can improve your SEO, but it can also help you reach a larger audience. Over a billion people have registered Facebook accounts.

A large portion of the public spends all of their online time on their social media profiles. They do not check the news, search for information, or use the internet other than to stay updated on their social media. If you want to be able to reach these customers, you need to have a strong social media presence.

Every minute of the day, over 700 YouTube videos gets shared on Twitter. Hundreds of hours of videos are watched on Facebook each day. YouTube has over 4 billion views per day. If you want to engage your audience and improve your shares and likes, post more videos. Make sure these videos contain helpful information and you will surely gain more attention thanks to your video marketing efforts.

How Can You Use Video Marketing for Your Business?

If you want to benefit from video marketing, you first need to create video content. Decide on the type of content that you want to create. You can use video to create videos introducing your business, product demonstration videos, tutorials, customer testimonials, and informative videos offering useful knowledge.

In addition to choosing a purpose, you need to choose the tone of your video. By focusing on an emotion, you can connect with your customers and keep them engaged. When a viewer is entertained, they are more likely to take action. This could include visiting your site or following a link provided at the end of the video.

The video can be filmed using slideshows with a voice-over, text slides, animation, or live video. If you need help with the creation of a video, there are plenty of professional video marketing firms that can help. After the video is created, you can add it to your website or post it on social media.

As you begin planning your marketing strategies, include video marketing. Video marketing can help you reach a larger audience, connect with your customers, and allow you to promote your small business like never before. Make these suggestions a part of your marketing strategy and watch your business grow.

Author Bio – Jack Benson, the author of this article writes in support of WhiteboardExplainers.com, a leading whiteboard animation company specializing in video production and digital marketing.