The importance of SMM or Social Media Marketing cannot be ignored especially if you own a brand or a business and have plans to make it big in no time.
As per the opinion of an SMM expert associated with Hesk Digital, more than ninety percent of internet marketers use social media handles and more than seventy percent of salespeople outsell their rivals when they switch to SMM campaigns, instead of traditional marketing campaigns.
Apart from this, there are tons of benefits on offer for businesses and brands alike that already have or have plans to incorporate SMM in their marketing framework.
Here is a rundown about some of them –
It is one of the easiest ways to gain brand recognition
SMM allows your brand to come in front of your Target Audience easily and quickly especially when you compare the results with that of traditional marketing mediums such as billboard ads.
On top of this, it also allows your audience to look at your brand subconsciously thus allowing your brand to remain at the top of their subconscious mind, all the time.
It is easy to create a buzz about your brand using SMM
Creating buzz about your business, whether it is a small and new venture or a large and well-established company, is the part and parcel of being an entrepreneur. If you fail to do so, your brand will be lost in the proverbial crowd.
Creating buzz using traditional marketing mediums, back in the day, was difficult but now, all you would need is a strong SMM strategy. A strong SMM strategy will allow your business to be at the centre or online conversations. It will also act as a form of promotion for your brand, its products/services, and also your partners.
By using SMM, your brand will be able to receive a significant amount of feedback about your products/services from your TA.
In simple words, SMM will make people talk about your brand in the social media platform thus luring more prospective customers to you.
SMM enhances your social listening skills
Now you might be thinking, ‘what the heck is social listening?’
Well, fret not. Social listening is a mere technical term for monitoring conversations carried out by your TA in social media platforms on topics that are relevant to your brand or its services/products.
Why is it important?
Well, social listening allows you to understand what is important to your TA. It also allows you to identify the trends that are loved and religiously followed by your TA (Target Audience).
By making it a habit, you will also be able to learn about the things they don’t like about the products or services your brand sells or offers. In this way, you will be able to improve your products or services thereby pushing your business towards success in no time.
Apart from offering the amazing benefits mentioned above to businesses of all sizes and categories, SMM also allows a brand to interact with its customers in real-time. As per surveys, more than 50 percent of customers use social media handles to interact with their favourite brand. Hence, it is easy to see why having social media presence and making the best use of SMM is crucial for a business to thrive these days.
Infographic created by Clover, a payment processing company