From APIs to GUIs: Why Your Online Business Relies on Geeks


You’ve set up your website, made it attractive, and posted lots of pictures of stylish merchandise. Now what? Now you need to make that website sing with commerce! You have to find the just right way to allow all those people out there to make purchases. In geek-speak, you need API, or Application Programming Interface. API determines how software components interact. It is necessary when developing your ecommerce cart software and API is crucial in the graphics your shoppers will be using when they “click’ to make a purchase.

API is a set of routines, protocols, and tools for building software applications. It’s the building blocks that eventually allows all aspects of your online shopping cart software to operate properly and ensures that wonderful icon you developed (also known as a Graphical User Interface, or GUI) works properly when customers click on it to make a purchase. Without API, customers would click in vain.

No one really thinks about commerce shopping cart software, at least not until trying to develop an online store. Fortunately, you don’t have to be a computer programmer to be able to bring your business from concept to completion, including all the bells and whistles…and GUIs…required for shoppers to, well, shop. There are plenty of options available and some are free to the user, everything from the complete online business to just the transaction portion.

With so many great options available, companies like offer multiple alternatives to process payments online.


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